News and Events

Media Release - Welland Safe Community Partnership and Welland Hydro ask drivers to Think and Drive

Posted on: 14-December-2007

(December 14, 2007 – Welland, ON) – The Welland Safe Community Partnership (WSCP) and Welland Hydro are key partners in the Regional Niagara Road Safety Committee (RNRSC) Think and Drive road safety campaign. The 15-month campaign is targeting drivers and road users who live and work throughout all of the 12 area municipalities of Niagara Region.

After an October launch, Think and Drive is well underway, with campaign ads, posters and communication resources beginning to appear throughout Niagara. “The Welland Safe Community Partnership has been a tremendous partner helping to get Think and Drive messages out to the local community,” explains RNRSC chair Linda Beyer. “Welland Hydro is showing their support by inserting Think and Drive informational flyers into hydro bills. Grassroots community support is most important to encourage drivers to participate in the campaign and ultimately make Niagara roads safer.”

“The main goal of the WSCP is to identify, support, and promote existing injury prevention initiatives in our community, in partnership with members and community resources,” explains Bill Auchterlonie, Chair, WSCP. “Clearly, partnering to enhance the delivery of the Think and Drive campaign is a perfect fit with our goals.”

Niagara region has one of highest number of fatal and serious injury motor vehicle collisions (MVCs) per capita as compared to other cities and regions in Ontario. Think and Drive aims to improve safety on Niagara roads in the interest of all road users – drivers, vehicle passengers and pedestrians alike.

The campaign’s goals are: (1) to increase awareness about the Niagara region’s high crash rate problem; (2) to increase knowledge about road safety skills; and (3) to change driver attitudes and behaviours in order to reduce fatal and serious MVCs. One of the main objectives is to get people to stop and think about what they’re doing before and while they’re behind the wheel.

Education is a key part of the Think and Drive road safety campaign including information about the three main MVC risk factors: speeding, impairment, and distracted driving. At the centre of the campaign are an information-rich website – – and the Niagara Road Safety Challenge that invites drivers to evaluate their own personal driving behavior in relation to these risks.

In addition to information on the WSCP website – – Think and Drive has also launched a Facebook Group ( – Think and Drive Niagara), to provide residents of Niagara with a forum for voicing their road safety concerns and experiences.

The RNRSC partner agencies include CAA Niagara, Niagara Regional Police Service, Niagara Region Public Health Department, and Niagara Region Public Works Department, with support from the Ontario Ministry of Transportation (MTO), and many community partners.

For more information:
Bill Auchterlonie, Chair, Welland Safe Community Partnership, 905-735-0490,

Linda Beyer, Chair, Regional Niagara Road Safety Committee, 905-688-8248, Ext. 7360,

Updated October 28, 2013